Conference Agenda

Subject to change – Last updated January 12, 2016

Click Here to Access the Program Booklet Online

Wednesday, January 25, 2017


Pre-Conference Sessions

All workshops are between 1:00 p.m. – 4:30 p.m. and limited to 30 persons each. Registration fee is $79 per workshop.

    • Effective Story Telling with Lori Jacobwith – In this interactive session on using stories to share a mission powerfully to cause others to take action, master storyteller and fundraising culture change expert, Lori L. Jacobwith, will teach you how to find the nuggets of powerful stories from your food safety education work. You’ll learn the questions to ask, who to talk to and where to ask questions to gather nuggets of information you can turn into an inspiring story. Plan to walk away with a first draft of a powerful, engaging story.  Workshop leader:  Lori L. Jacobwith.
    • Evaluation of Consumer InterventionsHow to Get Started! – New to program evaluation? This interactive workshop will help you get started!. The workshop will cover the key components of program evaluation and introduce you to a new evaluation resource created just for you by the Partnership for Food Safety Education and the U.S. Food and Drug Administration.  The session will also include Q&A time with evaluation experts who can help you with your specific challenges to getting started. Walk away with new tools that will help you start evaluating your consumer food safety education activities this year!  Workshop leader:  Ayma Rouhani, MPH.
    • Case Study Workshop: An anatomy of an outbreak: handling and consuming raw dough and dough ingredients – Cookie dough, pizza dough, play dough and flour have all been linked in recent years to foodborne illness outbreaks. Behaviors associated with preparation and handling these foods (and ingredients) have been identified as contributing factors – as well as the consumption of the uncooked/undercooked not-ready-to-eat treats. In this workshop, participants will be led through case studies of these events and engaged in a discussion of risk analysis (assessment, management and communication). Presenters will highlight the science and behavioral challenges, lessons learned and new strategies to protect public health.  Workshop leader:  Benjamin Chapman, PhD, NCSU.
  • Case Study Workshop:  Understanding consumer perception and behavior towards preparing frozen foods – Frozen foods provide access to nutritious, safe and affordable food for millions Americans.  Some are not-ready-to-eat foods, which means they require consumers to follow package cooking instructions.  Recently, frozen breaded poultry products, frozen entrees and frozen vegetables have all been linked recently to foodborne illness outbreaks.  In this workshop, participants will be led through case studies of recent recalls and consumer insight research to understand consumer perception and behavior regarding the safe handling and cooking instructions on frozen foods. Workshop leaders:  Donna Garren, PhD, AFFI, Sanjay Gummalla, PhD, AFFI.

Thursday, January 26, 2017

 

7:45-8:30

Continental Breakfast

8:30 – 9:30 am  

Opening Keynote:  The Behaviour Change Wheel

  Introduction:  Kathy Means, Conference Co-Chair

Speaker: Dr. Lou Atkins, Centre for Behaviour Change, University College London, co-author of The Behaviour Change Wheel

9:30 – 10:45 am

Plenary Session:  What are the Key Elements of Effective Behavioral Change Strategies?

Introduction:  Sarah Malenich, Safe Quality Food Institute

Speakers:  Benjamin Chapman, Associate Professor, North Carolina State University, NC Cooperative Extension;  Michael Roberson, Director, Corporate Quality Assurance, Publix Super Markets Inc.

10:45 am – 11:00 am

Networking Break

11:00 am – 12:15 pm

Concurrent Track Sessions

  Motivation and Risk Perception as Keys to Behavior Change

  • Motivating Consumers to Adopt Safe Handling and Preparation Practices for Raw Poultry
  • Consumption of Undercooked Products: Communicating Actual Versus Perceived Risk
  • Barriers and Motives to Consumers’ Adherence to Washing Produce from Farmers’ Markets

Influencing Behavior Though Physical Design

  • A Role for Human Factor Engineering in Designing a Safer Workplace: A Review
  • Lighting Conditions Affect Perception of Doneness and Willingness-to-eat Turkey Patties

Measuring Behavior Change

  • Evaluation of the implementation of a food safety intervention for food pantries
  • Empowering Change through the Safe & Healthy Food Pantries Project
  • Motivating High School Students to Follow Safe Food Handling: An Effective Food Safety Curriculum

Special Breakout Session — Communications Tools to Share Your Mission Powerfully

  • Master storyteller and fundraising culture expert, Lori L. Jacobwith, will teach participants how to find the nuggets of powerful stories in their food safety education work. Plan to walk away with a first draft of a powerful, engaging story.

12:15 – 1:15 pm

Lunch Keynote:  Food Safety = Behavior 2.0

  Introduction:  Shelley Feist, Exec. Director, Partnership for Food Safety Education 

Speaker: Frank Yiannas, VP for Food Safety, Walmart

1:15 – 2:30 pm

Networking Break and Book Signing 

1:30 – 2:45 pm

Concurrent Track Sessions

  Targeting At-Risk Populations

  • Food Safety 101 for Older Adults
  • Assessing personal attitudes and behaviors associated with listeriosis prevention during pregnancy
  • Handling of Leafy Greens in Foodservices Serving Older Americans: Before and After Intervention

Motivation and Risk Perception as Keys to Behavior Change

  • Creating Effective Mexican-American Narratives of Foodborne Illness to Increase Perceptions of Risk
  • Storytelling to Motivate Change in Food Safety
  • Healthy Hand Hygiene Behaviors at Fairs: Linking 4-H Peer Education Projects with Guest Education Targeting At-Risk Populations

Behavior Change in the Digital Age

  • Dinner Party Food Safety Video: Educational Tools for Public Health Professionals
  • From Rotary Phones to Virtual Chat: 30 years of One-on-One Food Safety Education
  • The Power of Interactive Media to Change Consumer Behavior

BAC Fighter Lightning Talks

  • Fast-paced show and tell where presenters take three minutes to provide information, ideas, experiences and passions about a food safety education topic.

2:45 – 3:15 pm

Networking and Dessert Break

3:15 – 4:30 pm

Plenary Session:  What Affects Risk Perception & Motivation?

Introduction:  Francie Buck, SealedAir

Speakers:  Monique Turner, Associate Professor and Asst. Dean, Miliken Institute School of Public Health, George Washington University;  Rylee Gustafson;  Christine E. Prue, Associate Director for Behavioral Science, Natl. Center for Emerging and Zoonotic Infectious Diseases, Centers for Disease Control and Prevention;

4:30 – 6:00 pm

Reception and Poster Presentations

6:30 pm

Neighborhood Dine-Around Groups

 

Friday, January 27, 2017

 

8:30 – 9:30 am

Plenary Session:  What is the Role of Federal Agencies in Consumer Behavior Change?

Introduction:  Tom Ford, VP, Ecolab

Moderator:  Shelley Feist, Exec. Director, PFSE

Speakers: Stephen Ostroff, Deputy Commissioner for Foods and Veterinary Medicine, FDA; Alfred Almanza, Deputy Under Secretary for Food Safety, USDA; Robert Tauxe, Director, Division of Foodborne, Waterborne and Environmental Diseases, National Center for Emerging and Zoonotic Infectious Diseases, Centers for Disease Control and Prevention;

9:45 – 11:00 am

Concurrent Track Sessions

  Motivation and Risk Perception as Keys to Behavior Change

  • Beyond Knowledge: Strategies to Encourage Actual Behavior Change
  • Assessment of Consumer Responses to Risk Messages
  • Consumer Confusion: The Keys to Motivate Positive Food Safety Behavior Change

Targeting At-Risk Populations

  • Food Preservation Training Model with Limited Staff and Resources
  • A case study identifies the barriers for health professional to deliver a food safety curriculum
  • Building Successful Food Safety Programming in Native American Communities

Behavior Change in the Digital Age

  • Do Television Celebrity Chefs Food Handling Practices Impact Consumer Attitudes And Behavior?
  • The FoodKeeper: Using Digital Applications to Engage with Consumers

BAC Fighter Lightning Talks

  • Fast-paced show and tell where presenters take three minutes to provide information, ideas, experiences and passions about a food safety education topic.

11:00 – 11:15 am

Networking Break

11:15 am – 12:30 pm

Concurrent Track Sessions

  Targeting At-Risk Populations

  • Child care food safety: A population at-risk?
  • Risk Perception and Hand Washing Practices in an Early Childhood Center
  • Providing Safe Food in the Childcare Setting

Measuring Behavior Change

  • The use of logic models to connect theory the measurement in safe food handling interventions.
  • Trends in Food Safety — Results from the 2016 Food Safety Survey
  • The Future of Food Safety: Predicting Food Safety Failures Before They Happen

Behavior Change in the Digital Age

  • Tales from Twitter – Success Stories from Communicating NoroCORE Efforts Online
  • Evaluating Different Methods for the Use of Social Media Engagement as a Food Safety Education Tool

Food Industry Engagement in Consumer Food Safety Education

  • The Importance of Winning Hearts and Minds When Building and Strengthening Food Safety Culture
  • The Story of Your Dinner – Anecdotes from a Public-Private Sector Food Safety Outreach Initiative

12:30 – 1:15 pm

Networking Lunch

1:15 – 2:30 pm

Closing Keynote:  The Power of Habit

  Introduction:  Frank Yiannas, VP for Food Safety, Walmart

Speaker: Charles Duhigg, NY Times, author of The Power of Habit

2:30 – 3:00 pm

Conference Closing and Charles Duhigg Book Signing

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